As a small business your location is your best ally–well, that and a big bank balance, but if you don’t have that then you are stuck with your location. There is one sure fire way of getting above the rest on Google and that is to be closer to the client than your competitor is.
They have Google locations which lists businesses that are closest to the person searching, so if a person near you searches on Google for your type of service or product then it is possible to get at the top of the Google locations list. It is the list where they show a small map with arrows pointing out the businesses.
What is local SEO?
Local SEO Service (Search Engine Optimization) is about creating a few web pages that have location based keywords. The best one to pick is your “About Us” page because it often features your address, so adding location based keywords to that page is easier. Plus, you should have location based keywords in the anchor text of the backlinks pointing to it.
Who benefits the most from local SEO?
The client is actually the one that benefits the most from it. If people are able to use search engines to find places, then it makes their searches easier. It is especially good now that people can find places with their mobile phone. As it says in the introduction, if that client happens to be near you then it won’t matter what your marketing budget is because you are still able to rank at the top of the page (well, almost anyway).
What is the biggest advantage to local SEO?
It is the fact that a person using it correctly can attract people from the local area and can rank very highly and very quickly up the search engine results for that particular area. Even if the search is tied with very popular non-location-based keywords, it is still easy to rank up the search engine results. This is of course assuming that the area is local. For example, if you optimize for New York, then you are competing with every other business in New York when it comes to the search engine results race.
What is the second biggest advantage?
The second big advantage is that if you do get on Google locations and do rank highly for your local area then there are a lot of apps that use this location. You not only rank highly on the search engine but also on all of these types of apps. And, since more and more people use their phones to find places these days it can improve your footfall figures.
What can Google locations and Google maps do for me?
The locations side of things can put you on the short list that appears when people search for certain businesses in certain areas. Just make sure your business is registered with Google locations and make sure you have registered your business address and not your home address (thousands of people make the mistake of registering their home). The Google maps part will put you on the map and people will be able to do virtual street walks and locate your business. They will be able to see where it is for when they visit, and it will prove that your website is not just blowing smoke about your existence.
This is true and is part of the benefit of local SEO. Dedicate maybe two landing pages and your About Us page, or maybe your About Us page and your homepage and a landing page. That is all you really need, and the rest you can use regular SEO on. Just those two or three will help you rank up the search engine results pages for your location. The end of the world is not coming soon, so you can relax and do not have to take up religion because you are scared.
This is true and is part of the benefit of local SEO. Dedicate maybe two landing pages and your About Us page, or maybe your About Us page and your homepage and a landing page. That is all you really need, and the rest you can use regular SEO on. Just those two or three will help you rank up the search engine results pages for your location.
Many websites try to cheat by optimizing for lots of locations with lots of location based keywords. Holiday companies and estate agents are devils for doing this. They will have lists of links saying things such as “Holidays in Paris”, “Holidays in London”, “Holidays in Delaware,” etc. All they are trying to do is cheat and get a local SEO benefit, but Google are on to them and just ignore their manipulative SEO efforts. If you do have different office locations then you may be in a pickle and will have to seek the most current advice from Google as to what to do with your local SEO.
Author Bio: Sonia J. is an author of this post. She’s also in a team of writers that helps students to find the most reliable and professional writing service. For Complete Article Click Here.