White Magic Marketing is the Latest Snake Oil in the Business

Have you ever heard of Sympathetic Magic? Anthropologist Sir James George Frazer defined Sympathetic Magic as “like produces like, or that an effect resembles its cause” in The Golden Bough: A Study in Comparative Religion and Mythology in 1890. You may have heard that the new magic in search engine optimization is that “correlation is more important…

5 Simple Tips to Secure Your Website from Hackers

Each passing day brings with it news of a brand new leak of personal information over the Internet. Be it credit card information belonging to millions of users or their email IDs and passwords, personal nude pictures of celebrities or even top secret classified government data — the world of hackers has democratized the internet…

Why Is Google So Important?

If an Internet user does not know your URL, or if a user is unable to guess your URL, they will use a search engine to find you. Like Kleenex (for tissue or FedEx for overnight delivery), Google has achieved dominance in such a short period of time and the company’s name has come to mean Internet…

16 Facts About Video Marketing That Will Keep You Up At Night

Of all the things I have to worry about on a daily basis, video marketing has really grabbed my attention, and I hope it’s starting to grab yours. Video marketing is climbing in popularity because companies are realizing how useful it can be to communicate with customers in new, more personal ways. If you haven’t…

Benefits of Local SEO Services to Small Business

As a small business your location is your best ally–well, that and a big bank balance, but if you don’t have that then you are stuck with your location. There is one sure fire way of getting above the rest on Google and that is to be closer to the client than your competitor is.…

The State of Social Marketing 2014

Discover The State of Social Marketing 2014, as told by your fellow marketers. Where does your social media marketing strategy stand? Socialbakers conducted a social media pulse check across 82 countries and 20 industries to discover what marketers are focusing on, and more importantly, what they’re not. Did you know that 86% consider competitive social analysis important,…

7 Tips for Online Video Marketing And How To Leverage Them

According to comScore, 84.5% of the U.S. Internet audience views online videos. Videos continue to have a more significant role in the online viewing experience, and even Facebook wants to focus on video ads for their clients. So, what is video marketing? Essentially, it is incorporating video into your marketing campaign to help sell your product, service…

5 Reasons to Try Text Message Marketing for Your Small Business

Text messaging isn’t just a convenient way to chat with friends. It’s also a powerful mobile marketing tool for small businesses. The vast majority of Americans own a cellphone, and most use their phone to send and receive text messages, also known as SMS messages. More important, cellphone users are more engaged with SMS messaging…