White Magic Marketing is the Latest Snake Oil in the Business

Have you ever heard of Sympathetic Magic? Anthropologist Sir James George Frazer defined Sympathetic Magic as “like produces like, or that an effect resembles its cause” in The Golden Bough: A Study in Comparative Religion and Mythology in 1890. You may have heard that the new magic in search engine optimization is that “correlation is more important…

5 Simple Tips to Secure Your Website from Hackers

Each passing day brings with it news of a brand new leak of personal information over the Internet. Be it credit card information belonging to millions of users or their email IDs and passwords, personal nude pictures of celebrities or even top secret classified government data — the world of hackers has democratized the internet…

Why Is Google So Important?

If an Internet user does not know your URL, or if a user is unable to guess your URL, they will use a search engine to find you. Like Kleenex (for tissue or FedEx for overnight delivery), Google has achieved dominance in such a short period of time and the company’s name has come to mean Internet…

Benefits of Local SEO Services to Small Business

As a small business your location is your best ally–well, that and a big bank balance, but if you don’t have that then you are stuck with your location. There is one sure fire way of getting above the rest on Google and that is to be closer to the client than your competitor is.…

5 Reasons to Try Text Message Marketing for Your Small Business

Text messaging isn’t just a convenient way to chat with friends. It’s also a powerful mobile marketing tool for small businesses. The vast majority of Americans own a cellphone, and most use their phone to send and receive text messages, also known as SMS messages. More important, cellphone users are more engaged with SMS messaging…